Katherine Singson joins Zemu Advisory Board
Zemu makes third appointment to Advisory Board welcoming Katherine Singson.
Katherine is a strategic consultant for the Imaging & Digital Entertainment Association (IDEA) in their transformation to address the full potential of technology convergence here in Australia.
Prior to this, she spent time in Europe and then worked for Microsoft Australia, heading up marketing communications for Xbox.
Her 20+ year career started in Silicon Valley working on some of the most technical software in development (based on Artificial Intelligence) and later, seeing the potential, moved to NeXT Computer during their "darkest days" to help transform the company into a valid software business.
Working directly with the CEO, Steve Jobs, they harnessed the power of the Internet to reposition him as a key player in the industry and start on his now famous comeback to Apple.
Steve Jobs personally recruited her to establish the marketing department at Pixar Animation Studios where she kicked-off a new and extremely nuance-filled 50/50 co-marketing agreement with The Walt Disney Company.